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National Repository of Grey Literature

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	Loyalty Programs as Part of Online Marketing on the Example of Staropramen and Coca-Cola Brands between 2008-2009 Nevyhoštěný, Martin ; Máchová, Eva (advisor) ; Halada, Jan (referee) Detailed record
	Loyalty Programs as Part of Online Marketing on the Example of Staropramen and Coca-Cola Brands between 2008-2009 Nevyhoštěný, Martin ; Máchová, Eva (advisor) ; Halada, Jan (referee) Detailed record
	The Change of Media Image of Izrael in Czech Press at the Turn of 80ˇs and 90's Nevyhoštěný, Martin ; Bednařík, Petr (advisor) ; Cebe, Jan (referee) Thesis titled "The Change of Media image of Israel in Czech Press at the Turn of 80's and 90's" deals with the construction of the media image of Israel in the Rudé právo and Mladá fronta dailies using examples of news about the Lebanon War in 1982 and the outbreak of the first Intifada in 1987. The findings are then compared with media image of Israel in the Mladá fronta Dnes and Lidové noviny dailies and weekly newspa-per Respekt during the Gulf War in 1991 and the signing of the Israeli- Palestinian peace treaty in Oslo in 1993. Research is focused on vocabulary of the news and on historical and political context of Czech-Israeli relations in the eighties and nineties. There is also description of researched newspapers and Czechoslovak media environment and jour-nalistic production in this period. The research method used is qualitative content analy-sis. Media images comparison is based on the selection of specific excerpts from news-paper articles, with the emphasis on a wide range of thematic coverage in the examined periods. List of all researched articles is attached. Powered by TCPDF (www.tcpdf.org) Detailed record

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