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National Repository of Grey Literature

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Srovnávací studie využití vybraných nástrojů teritoriálního marketingu na souboru venkovských regionů Nevřelová, Andrea The primary goal of this Bachelor's thesis is analyze the utilization of marketing instruments on the complex of rural areas, suggest a methodology for comparison and evaluation of this utilization and suggest recommendations for individual rural region. Compared micro-regions are micro-region Blanský les-podhůří, micro-region Moštěnka and micro-region Záhoří-Helfštýn. Detailed record

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