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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of event marketing in a chosen student organisation
 Neubauerová, Ilona ; Skokanová, Dagmar (advisor) ; Kalinová, Lucie (referee)
The aim of my Master's thesis is to analyse event marketing in the organisation ESN VSE Prague - Buddy System o.s. The thesis is devided into two parts. The theoretical part consists of explaining the terms event marketing as a part of the marketing mix, a typology of events and the proper planning of events. The practical part focuses on the analysis of the event called Nation2Nation. Here I describe how the event was organised in the very beginning and deal with the analysis of the current situation. I set up three hypotesis that I confirmed on the grounds of my analysis. The primary source of information were questionnaires filled by visitors, interview with the former head of Nation2Nation and my observation. In the final chapter I made a summarizing evaluation and recommendations.
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Human resources management and training in a student organisation
 Neubauerová, Ilona ; Šikýř, Martin (advisor) ; Čorba, Michal (referee)
The goal of this thesis is to analyse human resources management in a student organisation and in a case of need to find a solution, which would be more effective. Another goal is to evaluate the offer of training for the members of the organisation.
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See also: similar author names
1 Neubauerová, Iva
2 Neubauerová, Ivana
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