|
|
The Business Plan for Creating a New Company
Netolická, Petra ; Chlebovský, Vít (referee) ; Veselý, Josef (advisor)
This diploma thesis is focused on the business plan for creating a new company in agriculture. The first part of the thesis is theoretical and defines key terms, analysis useful for creating a business plan, and procedure of creating a business plan. The second part is analytical. It deals with market and competition analysis, analysis of the external surroudings, risk analysis and Porter analysis. The last part od the thesis is the proposal of the business plan. The conclusion will assess the viability and feasibility of this project.
|
|
|
Proposal of Communication Mix of the Brewery Rychtář
Netolická, Petra ; Rosenberg, Jan (referee) ; Navrátilová, Ludmila (advisor)
The objective of this thesis is the analysis of marketing communication of Brewery Rychtář, a.s., evaluation of the situation, and suggestion for new communication mix. The theoretical part explains the basic terminology associated with the issue. The analytical part is focused on the characteristics of brewery, SWOT analysis and the current communication mix of brewery. The analytical part is enriched by the results of marketing research that shows how is the brand seen by consumers of alcoholic beverages. The new communication mix, which should lead to improving the current situation, is proposed in the last part of thesis.
|
|
|
Proposal of Communication Mix of the Brewery Rychtář
Netolická, Petra ; Rosenberg, Jan (referee) ; Navrátilová, Ludmila (advisor)
The objective of this thesis is the analysis of marketing communication of Brewery Rychtář, a.s., evaluation of the situation, and suggestion for new communication mix. The theoretical part explains the basic terminology associated with the issue. The analytical part is focused on the characteristics of brewery, SWOT analysis and the current communication mix of brewery. The analytical part is enriched by the results of marketing research that shows how is the brand seen by consumers of alcoholic beverages. The new communication mix, which should lead to improving the current situation, is proposed in the last part of thesis.
|
|
|
The Business Plan for Creating a New Company
Netolická, Petra ; Chlebovský, Vít (referee) ; Veselý, Josef (advisor)
This diploma thesis is focused on the business plan for creating a new company in agriculture. The first part of the thesis is theoretical and defines key terms, analysis useful for creating a business plan, and procedure of creating a business plan. The second part is analytical. It deals with market and competition analysis, analysis of the external surroudings, risk analysis and Porter analysis. The last part od the thesis is the proposal of the business plan. The conclusion will assess the viability and feasibility of this project.
|
guest ::
