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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Marketing Strategy of Selested Company
 Záleská, Monika ; Nesrsta, Martin (referee) ; Kruntorádová, Markéta (advisor)
This bachelor's thesis is focused on strategic marketing. In first part are mentioned theoretic knowledges that are needful to understanding of the dilema, in second part are applied these knowledges on concrete company and then is made analysis current market situation. Based on ascertained position is evalution marketing strategy and there are advised changes that target to improve company market positron.
Detailed record
Proposal of Marketing Strategy of Selested Company
 Záleská, Monika ; Nesrsta, Martin (referee) ; Kruntorádová, Markéta (advisor)
This bachelor's thesis is focused on strategic marketing. In first part are mentioned theoretic knowledges that are needful to understanding of the dilema, in second part are applied these knowledges on concrete company and then is made analysis current market situation. Based on ascertained position is evalution marketing strategy and there are advised changes that target to improve company market positron.
Detailed record

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