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No exact match found for Mucha,, Ing, Martin, using Mucha Ing Martin instead...
National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Proposal for Communication Mix Changes of the Selected Club
 Šturma, Pavel ; Mucha,, Ing, Martin (referee) ; Mráček, Pavel (advisor)
Diploma thesis deals with the analysis of the communication mix of ice hockey club PSG Zlín. The theoretical part parses general terms of marketing communication and communication mix with a focus on online communication. The second part introduces the club, analyzes its marketing enviroment and its current communication mix again with the focus on online communication. The last part contains suggestions for its possible changes and improvements.
Detailed record
Proposal for Communication Mix Changes of the Selected Club
 Šturma, Pavel ; Mucha,, Ing, Martin (referee) ; Mráček, Pavel (advisor)
Diploma thesis deals with the analysis of the communication mix of ice hockey club PSG Zlín. The theoretical part parses general terms of marketing communication and communication mix with a focus on online communication. The second part introduces the club, analyzes its marketing enviroment and its current communication mix again with the focus on online communication. The last part contains suggestions for its possible changes and improvements.
Detailed record

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