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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The marketing strategy of the chateau in Slavkov u Brna
 Mrvová, Irena ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The goal of graduation thesis is to describe current state of marketing mix in the chateau in Slavkov u Brna and to propose a new possibilities. The thesis is divided into two main parts. The first theoretical chapter has free parts: The genaral marketing strategy, The destination of tourism and The specification in tourism. The main goal of the first chapter is to describe differences in tourism. The second chapter (The aplication of theory to the concrete destination) is concentrated on chateau in Slavkov u Brna and South Moravian. The main topics are Characteristics of specific area, The situation analysis, The formulation of vision and goals in destination marketing, The selection of strategy and Marketing mix.
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Marketing strategy of company which trades with shoes
 Mrvová, Irena ; Zapletalová, Šárka (advisor) ; Průša, Přemysl (referee)
Goal of bachelor thesis is to propose a new possibilities, thanks to which can firm expand further on our market, strenghten her position and become one of the main seller of shoes for middle class. Theoretical part of the thesis is focused on marketing situational analysis. Also set importance on necessary essentials of formulation of marketing strategy. In final part are briefly described marketing trends of last years. In practical part are theoretical methods confronted with particular firm dealing with shoes, which can not be named due to preservation of firm secrets
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