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Řízení kvality destinace jako produktu cestovního ruchu
 Mlejnková, Kateřina
The diploma thesis deals with the quality of tourism services in the city and its evaluation. As a source of data, primary research of service providers in the urban destination as well as the secondary data from previous researches was used. The overall objective was to evaluate approaches to the quality of tourism services in urban destinations. At the same time, the most important quality factors influencing the demand from the point of view of service providers was determined thus the cultural-social attractions, accommodation and boarding. The findings of the thesis are the proposal for evaluation of the product quality in a case study Brno and surrounding (Brno a okolí), the contribution is an increase of the demand for the destination and its turnout.
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See also: similar author names
1 Mlejnková, Klára
2 Mlejnková, Kristýna
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