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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategy planning of IQFF Mezipatra
 Mladá, Michaela ; Hanzlík, Jan (advisor) ; Blinka, Roman (referee)
The thesis aims to identify strengths and threats of the International Queer Film Festival Mezipatra using methods of strategic analysis and qualitative research and then propose a course of action in future years. The theoretical part focuses on the description of the structure of the festival, the specifics of non-profit organizations and also characterizes the selected strategic analysis procedures. In the practical part I analyze the festival through the steps of strategic analysis and also use informal talks with members of the organizing staff and my own experience with executive positions at the festival and outline the current status of activities and further direction for the festival.
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Promotional portal of the sights
 Mladá, Michaela ; Černá, Jitka (advisor) ; Blinka, Roman (referee)
The theme of the work is an Internet promotion of the sights with a help of a functional Web portal. The work explores the possibilities of Internet marketing, the beginnings of the implementation of the portal and its sustainability in the coming years. Describes a method of benchmarking and analyzes its use in specific examples of similar databases in the world. In terms of funding the site, the work involves projects for grant application. The goal is to propose the conditions for creation and implementation of the promotional portal of the sights.
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