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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
International Marketing Mix of the Winery for Entering the Polish Market
 Sečka, Vojtěch ; Mikeska, Zdeněk (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the current state of the international marketing mix of Zámecké vinařství Bzenec s.r.o., which is about to enter the Polish market. The thesis specifies the motives of the winery for entering the Polish market, contains a proposal for a suitable entry into this market. Diploma thesis also includes the elaboration of company’s international marketing mix. Based on the research into competition pricing especially in the Polish retail, the most suitable product lines will be proposed for this type of market.
Detailed record
International Marketing Mix of the Winery for Entering the Polish Market
 Sečka, Vojtěch ; Mikeska, Zdeněk (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the current state of the international marketing mix of Zámecké vinařství Bzenec s.r.o., which is about to enter the Polish market. The thesis specifies the motives of the winery for entering the Polish market, contains a proposal for a suitable entry into this market. Diploma thesis also includes the elaboration of company’s international marketing mix. Based on the research into competition pricing especially in the Polish retail, the most suitable product lines will be proposed for this type of market.
Detailed record

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