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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing communication proposition to the firm “Gerezman”
 Mihhailova, Polina
Mihhailova, P. Marketing communication proposition for the firm “Gerezman” Bachelor thesis. Brno: Mendel University in Brno, 2018. The main objective of this bachelor thesis is to define marketing communication recommendations for the company, specialising on grave maintenance in Armenia. The survey conducted for this thesis was collected via online questionnaire around the world, aiming at ethnic Armenians. The results allow small companies in unpopular fields of work to identify possible reasons for communication failure they are experiencing with their customers. This work resulted in a new webpage design and Facebook communication strategy for the studied company.
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