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Analysis of Economic Indicators Using Statistical Methods
Rondošová, Nikola ; Menzlová, Monika (referee) ; Novotná, Veronika (advisor)
The bachelor thesis represents the financial analysis of the particular economic indicators of the OBI Centrum, spol. s r. o. company and also the analysis of the indicator’s development according to the statistical methods. The results proceed from the following financial statements – the Balance sheet and the Profit and loss statement from the period 2008-2014. They provide the basis for the own processed solutions and MS Excel programme. The theoretical part of the thesis explains the economical and statistical terms. The practical part consists of the calculations with the appropriate interpretations and graphical demonstrations. According to them, the own suggestions, which should improve the financial situation of the company are stated.
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Utilization of Modern Communication Tools in Tourism
Menzlová, Monika ; Šocová, Vendula (referee) ; Chalupský, Vladimír (advisor)
This master thesis deals with the use of modern communication tools in tourism. The main objective is to analyze modern communication tools used by tour operators/ travel agencies to approach the potential clients and to suggest the measures of their effective usage and a proposal of marketing communications for the chosen tour operator. The results could contribute to the proposals of the usage of modern communication tools in practice. A primary questionnaire survey among the receivers of touristic services was used for this purpose, which was compared to the results of tour operators and travel agencies.
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Analysis of Economic Indicators Using Statistical Methods
Rondošová, Nikola ; Menzlová, Monika (referee) ; Novotná, Veronika (advisor)
The bachelor thesis represents the financial analysis of the particular economic indicators of the OBI Centrum, spol. s r. o. company and also the analysis of the indicator’s development according to the statistical methods. The results proceed from the following financial statements – the Balance sheet and the Profit and loss statement from the period 2008-2014. They provide the basis for the own processed solutions and MS Excel programme. The theoretical part of the thesis explains the economical and statistical terms. The practical part consists of the calculations with the appropriate interpretations and graphical demonstrations. According to them, the own suggestions, which should improve the financial situation of the company are stated.
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|
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Utilization of Modern Communication Tools in Tourism
Menzlová, Monika ; Šocová, Vendula (referee) ; Chalupský, Vladimír (advisor)
This master thesis deals with the use of modern communication tools in tourism. The main objective is to analyze modern communication tools used by tour operators/ travel agencies to approach the potential clients and to suggest the measures of their effective usage and a proposal of marketing communications for the chosen tour operator. The results could contribute to the proposals of the usage of modern communication tools in practice. A primary questionnaire survey among the receivers of touristic services was used for this purpose, which was compared to the results of tour operators and travel agencies.
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