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Partnership and Cooperation between Family and School in the Field of Private Education
Melecká, Lucie ; Kargerová, Jana (advisor) ; Stará, Jana (referee)
The aim of the thesis named "Partnership and cooperation between a family and a school in private education" is to focus on means and quality of individual aspects of cooperation between a family and a school which participate on the most complexed development of a child. Particular attention will be paid to searching for answers on if, how far and by which means do parents cooperate in the field of private education. How does school actively engage parents into communication and which variants of cooperation are the most appropriate or the most accessible for a school and parents in order to enable reciprocal and appropriate communication and cooperation between these parties. Individual aspects of the current cooperation will be analysed and subsequently evaluated with respect to effectiveness of applied approaches. Simultaneously, it will be indicated what might potential solutions be which could possibly balance interests of a school, a family and a child in current practice of primary school. KEYWORDS family, school, client access, cooperation, partnership
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Advertisement View of Critical Theory of Massmedia in Womans' Magazines
Melecká, Lucie ; Brejcha, Jan (advisor) ; Svoboda, Aleš (referee)
In these days we can see an advertisement everywhere we look around. We can easily say that it plays a very strong rule in this world, sometimes is stronger then human being. Why? Advertisement is just manipulate with us, its trying to change a typoval image of woman in lifestyle magazines for women. Effect to my graduation theses will be discover how much we can apply a critical theory of massmedia to analysys of advertisement. I will show that in magazine Harper's Bazaar, which is a women's monthly magazine and advertisements there are very similar to any other womens lifestyle magazines. The main advertisement function is not only to give an information but change the object motivation. There is only one main aim - buy the product, nothing else. How is the process happening? I will try to show that on some philosophers ideas like Flusser, Baudrillad, McQuil or McLuhan. My graduation theses has got two basic parts. Philosophy part, which contains philosophy analysis in media and advertisement effect, specially on women, which is very strong. In my practikal part I will try to analyse some of the advertisements in magazine Harper's Bazaar.
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