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PR in the communication of a construction company
 Mešinová, Martina ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis explores the use of marketing and PR in the communication of a construction company with its customers. The theoretical section defines basis marketing terms, research, and the construction market. The practical section conducts marketing research through surveys among construction firms operating in the Czech and Slovak Republics, segmented into four market segments. Additionally, an interview with the construction company TH STAV s.r.o. is included. Research results are evaluated and compared. The thesis concludes with recommendations for improving the current situation of construction companies in the market using marketing tools and their potential future applications.
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