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National Repository of Grey Literature

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Strategic analysis of Bontonfilm promotions s r.o. Maturkanič, Jiří ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee) This master thesis is focused on a company called Bontonfilm promotions s r.o. The company is mainly interested in sales of promotional products and have been founded by the end of the year 2014. Only one year of relevant information about the company were available. Strategic analysis of the company evaluates and proposes a strategy of the company for year 2017. The thesis is divided into theoretical, practical part and the conclusion. The theoretical part is based on specialized bibliographic sources. Strategic analysis contains internal & external analysis, analysis of competitors, BCG analysis and SWOT analysis. Due to the results of these investigations there is a proposed strategy for year 2017 that correspond to the company goals. Detailed record

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