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Obchodní strategie pro rodinné květinářství
 Maschke, Robert
Goal of the bachelor’s thesis is to create business strategy, which would serve to improve situation of family florist shop in Bučovice. The thesis consists of theoretical, analytical and proposal part. Theoretical part explains terms, which are connected to strategic management. Analytical part describes environment of florist shop and influences that affect it. There are also revealed motives of stakehold-ers. The strategy is in harmony with these motives, so it will be easier to imple-ment strategy. Proposal part is based on analytical part and consists of strategies, which will help to succeed in competition and in ideal state to help with long-term running on market. In conclusion results are discussed and moves to implement strategy are recommended.
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