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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Possibilities of using social networks to support business in the healthcare sector
 Masárová, Kateřina ; Molnár, Zdeněk (advisor) ; Feige, Tomáš (referee)
The master thesis deals with the problem of using social networks in the healthcare sector of the Czech Republic. Its aim is to analyze the current state of the use of social networks by mammography centers, and according to the results of the analysis to define a set of recommendations on how to effectively communicate and use social networks in order to support a business. The thesis is divided into two main parts. The first provides the theoretical basis of the chosen topic, defines the main concepts, stated the most widely used social networks in the Czech Republic and their characteristics suitable for internet marketing. The second part begins with characterizing of the Czech healthcare sector, continues with Porter five forces analysis, which defines possible restrictions on doing business in this sector. Then the analysis of the use of social networks in health care organizations follows. Identified recommendations useful for the successful acting of mammography centers on social networks are based on the results of the analysis. These recommendations are designed for a particular mammography center, but with a bit of abstraction are suitable to other entities in the healthcare sector.
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Analysis of web portals of private ambulances
 Masárová, Kateřina ; Brixí, Radim (advisor) ; Veber, Jaromír (referee)
This bachelor study deals with an analysis of the private mammography centers websites in the Czech Republic, compare the content of these webpages with the needs of their patiens. The study briefly mentions the issue of mammography centers, then describes the principles of properly made website. The main part is devoted to drawing up criteria based on these principles and the subsequent comparison of selected websites. Next part of this study is analysing of the results of a survey among patients. From the results of sites ranting and user survey are made recommendations for possible improvements of the current state of these websites.
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1 MASÁŘOVÁ, Klára
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