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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of the factors influencing steel consumption in the European Union and modelling a forecast of steel consumption´s development
 Gulišová, Lucia ; Zamykalová, Miroslava (advisor) ; Marušiak, Peter (referee)
The topic of the diploma thesis is analysis of the factors influencing steel consumption in the European Union and modelling a forecast of steel consumption´s development. The core of the thesis is mapping of the European steel market with an accent on the develompent of the steel consumption. The thesis deals with an analysis of the quantitative methods used on the planning of the steel consumption in the chosen steel company and consequently evaluates the results of the particular model at the forecasting of steel consumption in the European Union for next 5 years.
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Marketing communication of a firm operating in the steel industry
 Zeleňáková, Tereza ; Halík, Jaroslav (advisor) ; Marušiak, Peter (referee)
The aim of this dissertation thesis is to analyze marketing communication tools on a business to business market. To enhance the concreteness and added value of the paper, a real case study of the firm U. S. Steel Košice is used. The organization indends to undertake a rebranding process in near future. The first three chapters of the work fall under the theoretical part, which contains specificities of B2B marketing as opposed to B2C. The fourth chapter is dedicated to the practical part and includes analyses of the external environment and the steel industry, as well as internal analyses of the company, including its communication mix. Finally the paper presents a few workable recommendations for modern and effective strategic communication, based on the analyses executed.
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