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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Communication Mix of the Selected Company
 Reichlová, Natálie ; Martina, Sobotková (referee) ; Milichovský, František (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company Radegast, which is engaged in the production and the sale of beer. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond analytic part deals with the introduction of company Radegast and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
Detailed record
Proposal of Communication Mix of the Selected Company
 Reichlová, Natálie ; Martina, Sobotková (referee) ; Milichovský, František (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company Radegast, which is engaged in the production and the sale of beer. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond analytic part deals with the introduction of company Radegast and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
Detailed record

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