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Marketing Strategy Proposal for "sKým.cz Services
Mareš, Karel ; Tyc, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.
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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Kopuletý, Jiří ; Mareš, Karel (referee) ; Fojtů, Kateřina (advisor)
This bachelor thesis is focused on evaluation of the financial situation in the company Královopolská a.s. in the period of years 2014-2018. In the theoretical part there are defined some of the financial indicators that are used in the following analytical part. The analytical part of the thesis includes calculation of financial indicators and graphs, also analysis of the company enviroments. The following part is focused on evaluation of calculation results and the ideas that could help to improve the financial situation of the company.
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Comparison of the Effectiveness of Low Cost Advertising
Mareš, Karel ; Nový, Ondřej (referee) ; Chalupský, Vladimír (advisor)
This bachelor`s thesis is focused on the analysis of the utilization of the paid and unpaid advertisement on the social network Facebook and compare the paid advertising on Facebook with the similar tool from Google and shows the advantages and disadvantages of each of them. Thereafter there is a comparison between the virtual flyer and the printed advertisement.
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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Kopuletý, Jiří ; Mareš, Karel (referee) ; Fojtů, Kateřina (advisor)
This bachelor thesis is focused on evaluation of the financial situation in the company Královopolská a.s. in the period of years 2014-2018. In the theoretical part there are defined some of the financial indicators that are used in the following analytical part. The analytical part of the thesis includes calculation of financial indicators and graphs, also analysis of the company enviroments. The following part is focused on evaluation of calculation results and the ideas that could help to improve the financial situation of the company.
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Marketing Strategy Proposal for "sKým.cz Services
Mareš, Karel ; Tyc, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.
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Comparison of the Effectiveness of Low Cost Advertising
Mareš, Karel ; Nový, Ondřej (referee) ; Chalupský, Vladimír (advisor)
This bachelor`s thesis is focused on the analysis of the utilization of the paid and unpaid advertisement on the social network Facebook and compare the paid advertising on Facebook with the similar tool from Google and shows the advantages and disadvantages of each of them. Thereafter there is a comparison between the virtual flyer and the printed advertisement.
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Framework jQuery for mobile platforms
MAREŠ, Karel
This thesis aims to analyze the issue of deployment of the jQuery framework for mobile devices. The work deals with the research that university students use their cell phone to browse the website and whether these sites from the perspective of the user mobile device is sufficiently accessible and welcoming. Based on the results of the executed research, this work also focuses on the description of the implementation of web components that have an impact on the overall level of accessibility and user-friendly Web pages using jQuery Mobile framework.
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Škody způsobené živelními pohromami
Vysoká škola ekonomická v Praze, Institut pro ekonomickou a ekologickou politiku při FNH, Praha ; Viktorová, Dana ; Slavík, Jan ; Salaj, Martin ; Havlík, Aleš ; Čamrová, Lenka ; Mareš, Karel ; Jílková, Jiřina ; Daňhel, Jaroslav
Závěrečná zpráva má tuto strukturu: Základní východiska - ekonomický přístup k ochraně před povodněmi; Klasifikace povodňových škod; Role pojištění v souvislosti s katastrofálními povodněmi ve střední Evropě v roce 2002; Efektivnost veřejných výdajů na povodně v ČR; Výdajové programy v oblasti protipovodňové ochrany; Klasifikace protipovodňových opatření a hodnocení jejich účinnosti a efektivnosti; Povodně v ČR - potenciál pro ekonomickou a sociologickou analýzu; Problém globálního oteplování a jeho vliv na extrémní projevy počasí a vodní režim v krajině; Shrnutí výstupů projektu a formulace doporučení.
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