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Analysis of the environment of the language schools with focus on Tutor, s.r.o.
 Maršíčková, Táňa ; Procházková, Markéta (advisor) ; Stavinoha, Radek (referee)
This Bachelor thesis examines the issue of language schools. It examines the way how university students perceive this kind of educational institutions today. It finds out students' opinions and tries to uncover the causes of lack of interest in studying in these agencies. In the theoretical part the work focuses on the description of the marketing research process and marketing mix 5P. In the practical part the work deals with language schools in general, then examines the attitude of students towards Tutor language school and finally the work deals with the description of the marketing mix of this institution. At the conclusion of this Bachelor thesis there are recommendations proposed that should improve the image of this school.
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