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National Repository of Grey Literature

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The Project as a Part of Educational Strategy for the Instruction of Russian in Business Academies Marádová, Lucie ; Folprechtová, Jana (referee) ; Žofková, Hana (advisor) Práce zahrnuje tři části - teoretickou, výzkumnou a praktickou. Teoretická část je obsažena v prvních dvou kapitolách práce. Je zpracována metodou literární rešerše, která má zprostředkovat komplexní obraz možností využití projektů ve výuce ruštiny a vytvořit pevnou teoretickou základnu pro následné provedení výzkumné sondy a pro koncipování návrhu výukového projektu. Powered by TCPDF (www.tcpdf.org) Detailed record

Loyalty system of Lancôme Beauty Institute Nováková, Šárka ; Zamazalová, Marcela (advisor) ; Marádová, Lucie (referee) The aim of this paper is to evaluate the loyalty system of Lancôme Beauty Institute and ascertain with the use of questionnaire investigation the satisfaction of customers with offered benefits and alternatively suggest the possibilities of improvement of the system. The theoretical part is focused on the general definition of customer satisfaction. The important part is recruitment, maintaining and motivation of current and potential customers. The practical part describes the functioning of the loyalty system of Lancôme Beauty Institute, the stages of development and implications of changes in the loyalty system. The questionnaire investigation was used to ascertain the satisfaction with loyalty system as well as to find the main imperfections -- the data were gathered, classified and analysed. Detailed record

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