Home > Search Results: Mandulová, Silvie
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Communication Strategy of Four Seasons Hotel Prague
 Mandulová, Silvie ; Halík, Jaroslav (advisor) ; Sato, Alexej (referee)
This bachelor thesis centres around communication strategy of Four Seasons Hotel Prague. The main goal is to evaluate services the company provides to its clients and to design a new product. The first chapter deals with history of the hospitality industry, describes current trends and hotel categories. The second chapter presents Four Seasons company and its corporate policies. The third and final chapter addresses different services provided by Four Seasons Hotel Prague. The last part of the thesis is devoted to designing a new product meeting corporate requirements for the hotel services portfolio.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English