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The Shockproof Film Festival: case study
 Mandovec, David ; Dianová, Markéta (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis is devoted to a more detailed analysis of The Shockproof Film Festival. The theoretical part provides basic terminology narrowly focused on film tourism and marketing area supplemented by film theory. The practical part of the thesis applies specific elements to real situations of the festival and engages in the description of development up to the present, the operation and, particularly, its marketing tools. Evaluation of the festival is conducted on the basis of information gained from the realized interview and additional sources. The use of SWOT analysis is embodied in this part. Subsequently, possible recommendations are suggested because of the increasing efficiency.
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