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Design of Communication Mix in Gammarus, a.s.
Katolický, Igor ; Maloň, Radim (referee) ; Milichovský, František (advisor)
The subject of my bachelor thesis Design of Communication Mix in Gammarus, a.s. is elaboration of a suitable commucation strategy on the basis of the previous detail results of the analysis amongst outer and inner company environment. The thesis is divided into the three main parts – theoretical, analytical and proposal part. In the theoretical part, there are basic terms of the marketing area explicated. The analytical part describes the organization and their organs, contemporary situation of the marketing communication mix of the company, in a detail. Further, there are analysis elaborated, which lead to the proposal forming of the future resolving the contemporary situation, in the proposal part of the thesis.
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Design of Communication Mix in Gammarus, a.s.
Katolický, Igor ; Maloň, Radim (referee) ; Milichovský, František (advisor)
The subject of my bachelor thesis Design of Communication Mix in Gammarus, a.s. is elaboration of a suitable commucation strategy on the basis of the previous detail results of the analysis amongst outer and inner company environment. The thesis is divided into the three main parts – theoretical, analytical and proposal part. In the theoretical part, there are basic terms of the marketing area explicated. The analytical part describes the organization and their organs, contemporary situation of the marketing communication mix of the company, in a detail. Further, there are analysis elaborated, which lead to the proposal forming of the future resolving the contemporary situation, in the proposal part of the thesis.
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