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National Repository of Grey Literature

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Co si tedy dáme? Vliv smyslových podnětů na zákazníkovu volbu občerstvení v restauraci Macháčková, Nikola Diploma thesis deals with an issue of sensory stimuluses and their influence on customer’s meal choice in a restaurant. The main objective of this diploma thesis is to formulate recommendations for restaurants on how to address customer’s senses in their decision making and how to support customer loyalty. This thesis focuses on identification of influences that affect customers during their decision-making process. Combination of quantitative (n = 311) and qualitative (n = 22) research yielded recommendations for restaurants. Detailed record

Physical reactions while meeting the Other: family vs. legendary sagas Macháčková, Nikola ; Novotná, Marie (advisor) ; Nodl, Martin (referee) Detailed record

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3	Macháčková, Natálie

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