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Vliv společenských faktorů na nákup biopotravin
 Macečková, Pavla
The bachelor thesis deals with consumer behaviour when shopping for organic food and influence of social factors on decision making process. In order to achieve given objectives in-depth interviews with consumers (n = 60) and sellers (n = 12) were conducted. Primary data were supplemented with data from secondary sources and findings from observations in the shops. In conclusion general recommendations were formulated based on the results, which were then subsequently specified for a particular store.
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1 Macečková, Petra
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