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Competitiveness of selected company
MIKEŠOVÁ, Marta
The aim of the thesis was to evaluate the competitiveness of a selected company using the methods of strategic management and financial analysis. To fulfill the goal, a literary review was first made. In the practical part, the theoretical knowledge was applied to a selected company. The methods performed include: PEST analysis, Porter's five forces model, competitor analysis, analysis of industry attractiveness, financial analysis, evaluation of human resources management, key success factors and competitiveness analysis. In order to fulfill the goal, a questionnaire survey and a guided interview with the company manager was conducted in the next part. The results of the implemented strategic management methods were summarized by elaborating a SWOT analysis. Subsequently, appropriate recommendations were proposed to strengthen the competitiveness of the organization.
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Analysis of the collective investment funds in the Czech republic
MIKEŠOVÁ, Marta
This bachelor thesis deals with the evaluation of the current situation of collective investment in the Czech Republic and the classification of collective investment funds. The practical part mainly focuses on comparison of selected open equity and bond funds is made on the basis of selected criteria. Funds are compared according to the following criteria: return, risk, Sharp ratio, total cost and fees. In addition, attention is paid to the history, investment focus and fund statutes. Finally, the best fund is recommended to the small investor. This decision is based on the evaluation of achieved results of selected funds.
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