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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Economic analysis of the chosen business company
 MESÁROŠ, Daniel
The thesis deals with the economic analysis of the selected entity, especially in the context of an economic situation affected by several external causes (COVID-19 pandemic, energy crisis, inflation). The introductory section provides background information and the impact of the main crises that acted during the selected period between 2018-2022. The following section contains a description of the sector to which the selected entity belongs. The next section deals with a literature review with methods used in economic analysis. The methodological section includes all the methods that have been used on the selected firm and the methods suitable for selecting competing firms and comparing them. The methodological part is followed by the practical part, in which the first subsection provides a brief description of the selected enterprises and then the analysis of the selected indicators is carried out. As a complementary comparison of some indicators, Austrian enterprises were also selected for comparison. In the final part of the thesis, the individual indicators and models are summarised, augmented by the deduction of the impact of individual external influences. The last part is devoted to suggestions for improving the economic situation based on the data from the analysis.
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Innovation of the marketing mix at the Mercedes Milan Král Company
 MESÁROŠ, Daniel
The basics of thesis is innovation of marketing mix of the selected subject, which specializes in car sales and sevice. The company is called Mercedes-Benz Milan Král a. s. and its official authorized dealer of a brand Mercedes-Benz. The first part explaining the basic terms related to the marketing mix or an ino-vations that are used in the practical part. The theoretical part was followed by a practi-cal part. Here was analyzed a factors of the society. A necessary information were given by a marketing director and some information were on a website. For a correct analysis was necessary to analazy a competition and create a PEST analysis that showed an effects of the environment on a business. After the analysis was created questionnaire investigation focusing on all parts of the marketing mix. From a results were compiled graphs and comments with an impact on the company. Four problems from questionnai-re investigation were submitted to the marketing director for consultation. She ruled out some of them, Finally was created a proposals for innovation, which include a calculati-on, activity description and pricing. The results will be sent to the company as service improvement tool.
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