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Proposal of Communication Mix of the Selected Company
 Fríd, Filip ; MBA, Michal Bureš, (referee) ; Milichovský, František (advisor)
The thesis is focused on proposal of communication mix for the producer of high-precision grinding machines. This contains the most important concepts and principles related to the current issues of marketing in the B2B segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.
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