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No exact match found for MBA, Martin Roller,, using MBA Martin Roller instead...

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Product Marketing Strategy Kupsa, Daniel ; MBA, Martin Roller, (referee) ; Schüller, David (advisor) The bachelor thesis focuses on completing marketing strategy of economical software called ENTRY for HJ-SOFT s.r.o. Teoretical part describes all teoretical knowledge based on expert literature, which are used in practical part of the thesis. First, the thesis analyses current situation of marketing in the company and then gives advices to create and improve marketing strategy of the product of the company. Detailed record

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