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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Designing a Marketing Strategy in the Segment of Industry
 Neuwirth, David ; Müllner, Břetislav (referee) ; Chalupský, Vladimír (advisor)
In today’s competitive environment, the survival of a company greatly depends on its ability to win over customers. Competition is constantly evolving and improving the marketing strategies and tools adopted by firms. In order to succeed in such an environment, it is vital to maintain a competitive advantage and always be a step ahead of the rest. The first part of this dissertation will examine several marketing tools and methods, which will enable a company to maintain and expand its customer base. The second part will apply these methods to a real life company Temex Ltd. and evaluate the success of the adopted changes.
Detailed record
Designing a Marketing Strategy in the Segment of Industry
 Neuwirth, David ; Müllner, Břetislav (referee) ; Chalupský, Vladimír (advisor)
In today’s competitive environment, the survival of a company greatly depends on its ability to win over customers. Competition is constantly evolving and improving the marketing strategies and tools adopted by firms. In order to succeed in such an environment, it is vital to maintain a competitive advantage and always be a step ahead of the rest. The first part of this dissertation will examine several marketing tools and methods, which will enable a company to maintain and expand its customer base. The second part will apply these methods to a real life company Temex Ltd. and evaluate the success of the adopted changes.
Detailed record

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