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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Evaluation of company GlaxoSmithKline s.r.o.
 Mádle, Jakub ; Scholleová, Hana (advisor) ; Štamfestová, Petra (referee)
As a goal of my thesis a have desided to evaluate company GlaxoSmithKline sro. Firstly, I conducted a strategic analysis in which I focused on the macro and micro environment. Then I continued with a financial analysis of the company, during which I apllied the horizontal, vertical and ratio analysis. That showed that company management is fine and it is possible to determine the value of the company. To confirm this fact, I applied bankruptcy and credibility models. Then I continued with the evaluation of the company for which I used a two-stage DFC entity method. The result was subsequently supplemented by a sensitivity analysis and alternative assessment company using the book value.
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Plan of market entry of internet store from marketing point of view
 Mádle, Jakub ; Zamazalová, Marcela (advisor) ; Ryšavá, Monika (referee)
This thesis is dealing with plan of market entry of internet store. Goals of this thesis are to analyse trends on the Czech literature market in connection with situation on abroad markets, draw up marketing mix of internet store and draw up first communication campaign. Professional publications, periodicals, researches and experiences of business owner were used to write this thesis. Output of this thesis is finding that nowadays people read less than in the past. Despite this negative fact author was able to draw up comprehensive marketing mix and communication campaign which increased a number of visitors of web pages as well as increased number of customers.
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3 Mádle, Jan
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