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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Language and style of contemporary political texts
 Luňáčková, Michaela ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
The aim of this thesis is to analyze the language of contemporary politics. The work is focused on adjectives and semantic frameworks in which they occur, then the metaphors, idioms and expressiveness emerging in the political texts. The whole proposition is based on comparison of the above mentioned areas in three different political parties - the Civic Democratic Party, the Czech Social Democratic Party and the Labour Party. Everything is accompanied by illustrative examples and examples of specific political texts. The last chapter lists some important stylistic preconditions for the formation of "successful" political text.
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Marketing strategy of the company 3M in social media
 Němec, Tomáš ; Halík, Jaroslav (advisor) ; Luňáčková, Michaela (referee)
Diploma thesis focus on social media as a phenomenon of modern times and their use in a marketing. I will introduce four most frequently used social media - Facebook, Instagram, Twitter and YouTube as well as an outline the possibility of their use in marketing. Marketing strategy in social media I decided to introduce through a concrete example - an international company 3M. This company I chose mainly because it operates in the market of industrial products, where online marketing is not as much used and also because it cooperates with University of Economics. After introducing the basic marketing theories and explanations of basic terms I will analyze an existing 3M marketing strategy in social media and on the basis of the analysis and obtained data I will suggest my own possible marketing strategy for the company 3M, which connects all the aforementioned social media.
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See also: similar author names
1 Luňáčková, Martina
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