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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Factors influencing the choice of e-shop in the shopping process
 Lovas, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research together with the recommendation of elements that an online store should include.
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Appraisal of shopping atmospher of retail chains Globus and Tesco
 Lovas, Jan ; Chylíková, Hana (advisor) ; Žižková, Zuzana (referee)
In the first part is a general characteristic of a hypermarket. In the second part are described elements of shopping atmosphere. The third part summarizes activities of retail chains Tesco and Globus on the Czech market. In the last chapter are appraised the elements of the shopping atmosphere and their comparison.
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4 Lovas, Jakub
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