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Marketing in environment of the internet and his importance in information society
 Lovíšek, Marek ; Řezníček, Václav (advisor) ; Sova, Martin (referee)
This thesis deals with Internet marketing. The work will be introducing the principles and tools of Internet marketing that is applied in cases as that of small businesses and the construction industry. The first part will be reflected on the current situation. The aim of this part of the assessment is the type of tools in which are used in Internet marketing. Finding a synthesis of the principles in this area. The aim of the second part is the selection and application of effective fundamentals for emphasising maximum marketing with the minimum of expense. Next, I will try to find out what impact Internet marketing has on current society. Due to nearly all Internet users are subjected to marketing on a huge basis. This thesis will show which type of situations in which internet marketing affects us all, without us even realizing it.
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