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Media as a means of influencing the crowd´s
Loucká, Karolína ; Hubinková, Zuzana (advisor) ; Surynek, Alois (referee)
Bachelor thesis is focused on media and its impact on groups of people. The aim of this bachelor thesis is on the basic of information about crowd and media, to verify the theory, that the media have the power to control the crowds. The thesis is divided into theoretical and practical part. In the theoretical part I define the basic terms related to media, crowd and influence of the media on crowds. The practical part is divided into two parts. In the practical part is the keystone segment of students. The first part consists of a questionnaire, in which I find basic preferences and opinions of students on media. The second part makes a group interview, which is focused on advertisement. At the end is a summary and evaluation of my Bachelor thesis.

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2 Loucká, Kateřina
2 Loučka, Karel
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