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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The development of international retail companies in the Czech republic and its economic aspects
 Lochman, Alexander ; Jindra, Jiří (advisor) ; Soukup, Jindřich (referee) ; Filipová, Alena (referee) ; Šípek, Ladislav (referee)
The subject of this thesis "The development of international retail companies in the Czech republic and its economic aspects" is a comprehensive evaluation of the operation of international food retail companies focused on supplier-customer relationships. The dissertation is divided into three parts. The first part deals with the origin and characteristics of modern retail chains and instruments of analysis assess the competitive forces in the industry. The second part is devoted to the parameters of business conduct and analysis of the allocation of economic surplus in favor of the retailer. The third part is devoted to the role of prices in the retail, including price wars and its impact on suppliers and consumers
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The positoning of the brand Champagne Taittinger on the Czech market and its evolution
 Leiss, David ; Postler, Milan (advisor) ; Lochman, Alexander (referee)
The essay is focused on the analysis of the position of the brand Champagne Taittinger on the Czech market. In theoretic part are explained basic concepts of marketing, marketing mix, the concept of brand positioning, targeting and segmentation. In the practical part is at first described the market of sparkling wines in the Czech Republic. In addition, there are introduced companies Champagne Taittinger and Bacchus Vins & Champagnes which is the exclusive importer of the brand Champagne Taittinger on the Czech market. After the presentation of the portfolio of the brand are analyzed distribution channels of its products. After that there is analysis of the brand positioning of Champagne Taittinger and its largest competitors. In the last section are described the marketing activities of the brand on our market.
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See also: similar author names
1 Lochman, Anna-Lena
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