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National Repository of Grey Literature

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Využitie manažérskych opcií v riadení firiem na príklade spoločnosti ČEZ a.s. Lichtenberg, Tomáš ; Taušer, Josef (advisor) ; Rusko, Miroslav (referee) Táto práca sa venuje jednému z komponentov manažérskych odmien a podrobnejšie skúma manažérske opcie. Manažérske opcie zahŕňame do konceptu Corporate Governance. Corporate Governance chápeme ako riadiaci systém v spoločnosti, ktorý zahŕňa manažérske opcie ako prvok pre riadenie a motiváciu vrcholového manažmentu. Najznámejším a zatiaľ najúspešnejším opčným programom v Českej republike je manažérsky opčný program Českých energetických závodov a.s., ktorých majoritným vlastníkom je štát. Manažérsky opčný program zvýšil efektívnosť spoločnosti, znížil náklady a zvýšil investície v zahraničí. Hodnota spoločnosti sa začala zvyšovať väčším tempom než hodnota konkurenčných elektrární aj keď sa ceny elektriny v Čechách zvyšovali pomalším tempom ako v susediacich krajinách. Detailed record

Sale of intagible goods through the Internet Lichtenberg, Tomáš ; Sedláček, Jiří (advisor) ; Jop, Miroslav (referee) Prodej nehmotného zboží se zaměřením na hudbu, dále filmy, software, fotografie, elektronické knihy a informace. Analýza trhu, situace v ČR a SR. Vliv na marketing, zejména cenovou politiku a distribuci. Detailed record

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