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“The Development Programme of Vodňany Town” as an instrument for the support of a local business in town Vodňany
Lencová, Michaela ; Pospíšil, David (advisor) ; Kadeřábková, Jaroslava (referee)
The main aim of this bachelor thesis is to evaluate a local strategic document called "The Development Programme of Vodňany Town" ("Program rozvoje městě Vodňany") as a possible instrument for the strategic support of a local business in town Vodňany. The issue is examined primarily from the perspective of the local entrepreneurs and their intrinsic needs. The first part includes the basic theoretical background of the issue and definitions of the key concepts of this thesis, namely -- entrepreneurship, entrepreneur, business environment, business support and strategic planning. The theoretical part is followed by a characterization of the town of Vodňany and a basic description of "The Development Programme of Vodňany Town", in particular topics which are related with the support of entrepreneurship. The main part of the practical is a result of a probing survey of local entrepreneurs. The aim of this survey was to ascertain the views of the local entrepreneurs to local entrepreneurship support and the town development plan of Vodňany -- "The Development Programme of Vodňany Town". "The Development Programme of Vodňany Town" can be regarded as a good base for the support of a local business and for the strategic development of the local business environment. However, it contains a number of insufficiencies, which can substantially prevent the implementation of various measures to promote entrepreneurship in practice, and thereby reduce its real contribution. Examples of these insufficiencies are eg. absence of a concrete financial plan, the absence of criteria for evaluating projects, ignoring important factors which affect the business environment and lack of communication between the town and business entities. Materials for processing this thesis were obtained from literature, the available statistical data, survey and structured interviews.
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