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Founding financial project of Café
Lešniovská, Tereza ; Vávrová, Hana (advisor) ; Špička, Jindřich (referee)
The goal of this thesis is to construct founding financial project of the company Kino Káva Ltd. The theoretical part presents the basic concepts related to business, strategic and marketing analysis, principles of financial management, pricing, asset and capital structure, tax issues, founding budget and financial indicators which evaluate health of the company. In the practical part is the company presented, followed by an analysis of micro-environment and macro-environment, and then focus on marketing mix. It continues making the founding budget in three variants - realistic, optimistic and pessimistic, always for the first three years of business. The final part evaluates each variant with the use of accounting statements and financial indicators.
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