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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Proposal of Foriegn Market Entry Strategy
 Vítková, Karolína ; Langerová, Magdalena (referee) ; Šimberová, Iveta (advisor)
The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
Detailed record
The Proposal of Foriegn Market Entry Strategy
 Vítková, Karolína ; Langerová, Magdalena (referee) ; Šimberová, Iveta (advisor)
The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
Detailed record

See also: similar author names
1 Langerová, Marie
2 Langerová, Markéta
3 Langerová, Martina
2 Langerová, Michaela
1 Langerová, Monika
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