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National Repository of Grey Literature

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	Strategic Analysis of "Marie Tumová" Company Tuma, Josef ; Kovář, František (advisor) ; Lukáčová, Jana (referee) The goal of this diploma thesis is to make a strategic analysis of Marie Tumová Company, external and internal anylysis, to reveal the effect of different factors and give some recommendations and describe a appropriate strategy. Detailed record
	Analysis of the loyalty program of IKEA Lukáčová, Jana ; Chylíková, Hana (advisor) ; Stejskalová, Petra (referee) Based on the theoretical background concerning customer loyalty and loyalty programs, the master's thesis analyzes and assesses the loyalty program of IKEA. The program is compared to the loyalty programs of competitors on the Czech market. Based on the primary research using a questionnaire, the master's thesis studies the extent of participation of customers in the loyalty program, the way the program is perceived and for whom it is the most attractive. Improvements are proposed based on the findings. Detailed record
	Conception of Violence in Islam LUKÁČOVÁ, Jana Detailed record
	The convergence of the Czech Republic and Slovakia to euro area Lukáčová, Jana ; Bič, Josef (advisor) ; Jelínek, Tomáš (referee) My bachelor's thesis concerning "The convergence of the Czech Republic and Slovakia to euro area" describes and compares nominal, real and structural convergence process in Czech Republic and Slovakia since 1998 till the present day, evaluates if the countries fulfill the criteria of theory of optimum currency area and tries to make a judgment if the Czech Republic and Slovakia are/were ready for the euro area entry. Detailed record

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3	Lukáčová, Jana

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