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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Plan for Fitness ProGym
 Kubík, Ján ; Láník, Klára (referee) ; Novák, Petr (advisor)
The aim of the bachelor thesis is to elaborate a marketing plan for Fitness ProGym, belonging to the Sokol Brno 1. The focus of the thesis is on analysis of the current situation, services and competition, research of customer satisfaction and opportunities in these areas. On the basis of the analyses and information gathered, a proposal to promote a gym, support sales in the form of loyalty shares and increase customer satisfaction is made so that Fitness ProGym is a dignified competitor in the sports market in Brno.
Detailed record
Marketing Plan for Fitness ProGym
 Kubík, Ján ; Láník, Klára (referee) ; Novák, Petr (advisor)
The aim of the bachelor thesis is to elaborate a marketing plan for Fitness ProGym, belonging to the Sokol Brno 1. The focus of the thesis is on analysis of the current situation, services and competition, research of customer satisfaction and opportunities in these areas. On the basis of the analyses and information gathered, a proposal to promote a gym, support sales in the form of loyalty shares and increase customer satisfaction is made so that Fitness ProGym is a dignified competitor in the sports market in Brno.
Detailed record

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