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National Repository of Grey Literature

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The concept of Mangaloo´s juicebar franchise Bendová, Ivana ; Chylíková, Hana (advisor) ; Kvapilová, Alžběta (referee) This thesis is concerned with franchising. First part describes theoretically basic terms of franchising, requirements of franchise contract, pro and cons of franchising. Second part is focused on particular franchise chain Mangaloo. The aim of thesis is creation of comprehensive perspective on this franchise concept and appraisal if this concept is advantageous for franchisee and suggest possible changes and improvements. The appraisal is elaborated from own experience, SWOT analysis and competitive analysis. Detailed record

Mezinárodní ochrana práv na označení Kvapilová, Alžběta ; Jakl, Ladislav (advisor) ; Špindler, Karel (referee) Diplomová práce shrnuje právní úpravu práv na označení na území České republiky v podmínkách Evropské unie. Blíže je zaměřena na ochranné známky. Konkrétně na srovnání národní ochranné známky, ochranné známky Společenství a mezinárodní ochranné známky. Pozornost je věnována i procesu přihlašování těchto známek. Detailed record

See also: similar author names
1	Kvapilová, Adina
4	Kvapilová, Aneta

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