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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Expansion of the company FOOTSHOP S.R.O. ON THE EUROPEAN UNION MARKET
 Kurucová, Veronika ; Sedláček, Jiří (advisor) ; Dzuričková, Jana (referee)
The work deals with the entry Internet seller Footshop Ltd. the European Union market. Going through all the steps necessary to expand the company into new markets, through logistics, marketing tools, customer support, seo, price comparators, social networks and so on. Part of the work is the EU market PEST analysis and SWOT analysis of the company. All these processes need to be taken into account if the e-shop expansion into new markets.
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Marketing and business analysis of daily deal sites
 Kurucová, Veronika ; Sedláček, Jiří (advisor) ; Polák, Martin (referee)
Few years ago a new way of shopping arrived to the market - online collective buying. Groupon has become the most famous daily deal site that gave rise to collective buying "boom" and expended to the whole world involving Czech republic and Slovakia. The thesis focuses on history of emergence of daily deal sites, analysis of czech and slovak daily deal sites, its comparison of products and services and the difference in behavior of czech and slovak customer.
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