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Suggestions for project teaching on the 2nd grade of elementary school using the example of inanimate nature of Novohradské mountains.
KUŘÍMSKÁ, Martina
This thesis deals with teaching about inanimate nature of the local region. The main theme of the thesis is to create own suggestions for project teaching on the 2nd grade of elementary school using the example of inanimate nature of Novohradské mountains. The project includes various activities focused on teaching about inanimate nature. The theoretical part deals with basic principles of interdisciplinary relations, project-based teaching and field exercise. It also includes an assessment of the significance of the interdisciplinary relitonships of the topic inanimate nature within the FEP. One of these chapters is devoted to the physical-geographic characteristics of the Novohradské mountains. The practical part is the final suggestion of the project.
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Analysis of marketing tools of incoming tourism services suppliers
Kurimská, Martina ; Halík, Jaroslav (advisor) ; Valdaufová, Kateřina (referee)
Diploma thesis contains the analysis of marketing tools of key companies of incoming tourism industry in the Czech Republic. The goal of thesis is to apply my work experience in this field since 2007 and determine current trends in conference incoming tourism industry and via my own survey to investigate if such trends exist on the incoming tourism market according to opinions of suppliers of such services in the Czech Republic. First chapter belongs to introductory part and contains definition of most important terms including estimate of the market size. Second chapter includes description and specifics of segmentation criteria on the incoming tourism field. Third part of my thesis includes description of main marketing tools including examples from praxis. This last chapter contains determination of trends on the market as well as results of survey within most recognized local services suppliers on incoming travel market. Results of survey confirmed local suppliers questioned in survey do recognize many of trends determined.
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Weathering pits of Jihlava´s Hills
KUŘÍMSKÁ, Martina
This Bachelor Thesis deals with mapping weathering pits of Jihlava´s Hills and discussing about various hypotheses of their formation on the basis of petrological and geomorphological observation. Thesis is divided into a few chapters. The first chapter is about physical and geographical characteristics of Jihlava´s Hills. There are the characterized topics as geology, soil science, climate, hydrology, biogeography, nature conservation, and environment protection. The mesoforms and microforms of Jihlava´s Hills are described in the theoretical part according to accessible literature. The practical part is focused on my own field research which was accomplished in places as Michova skala, Mrhatina, Stamberk and sea of stones. Weathering pits are characterized in the point of place of discovery, size, orientation and type of rock. There are a few maps made in ArcGIS program, stereogram, crack's diagram and photographs included. All those supplements were acquired during the fieldwork.
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Communication with the customer in the selected company
Kurimská, Martina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
In my work I would like to present the phenomenon of communication with customers. I am presenting the concrete company, Maxin Prague Ltd., and its strategy on the field of communication with their clients. Firstly I am describing shortly the field of tourism and incoming industry, as the are that Maxin Prague concentrates on. Than I am presenting the competition atmosphere as well. Through more detailed definition of various kinds of communication with customers I an analysing the current attitude of Maxin Prague and afterwards I sum up and suggest possibilities for further development. Aftewards, I am analysing the quotation of the company and procedure of its creation. Of course, after this analyse I am presenting my opinions and suggestions for the future steps. In this work I am using my own experience in this company, futheremore I am using literature and other academic materials to support the work. My work should help the company to sum up the development until today and use the possibilities of suggested improvements in order to fight the strong competition.
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