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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Accounting and Reporting of Fixed Assets in Selected Accounting Entity
 Cepáková, Hana ; Kupcová, Marcela (referee) ; Zábojová, Lenka (advisor)
The bachelor thesis deals with the issue of recording and reporting fixed assets of subsidised organizations.
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Accounting and Reporting of Fixed Assets in Selected Accounting Entity
 Cepáková, Hana ; Kupcová, Marcela (referee) ; Zábojová, Lenka (advisor)
The bachelor thesis deals with the issue of recording and reporting fixed assets of subsidised organizations.
Detailed record
Marketing Strategy of the Božena Němcová Basic School in Dačice
 Kupcová, Marcela ; Krbová, Jana (advisor) ; Luštický, Martin (referee)
The thesis "Marketing Strategy of the Božena Němcová Basic School in Dačice" deals with the utility of the application of marketing activities in elementary school. The work is divided into theoretical and practical part. Theoretical part deals with the general concept of marketing, marketing in the public sector, it is mentioned specifically in marketing and education and its specifics. Another chapter is devoted to marketing planning and marketing strategy that will ensure achievement of set objectives through marketing mix. In the practical part of the thesis there is applied the theoretical knowledge to a specific organization, at the elementary school Dačice, Bozena Nemcova 213, District of. Situational analysis is carried out of primary school performance, including current marketing activities. The results of the situational analysis is based on the SWOT analysis that reveals both strengths and weaknesses of the organization, but also new opportunities and threats There is made the selction of marketing strategy and formulated a proposal to amend the marketing mix.
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See also: similar author names
3 KUPCOVÁ, Michaela
3 Kupcová, Markéta
3 Kupcová, Michaela
3 Kupčová, Markéta
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