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Proposal of Changes in Human Resources Management in the Context of Brand Building
Jankechová, Natália ; Kuncek, Martin (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with strengthening of competitiveness of the company La Bouchée, s.r.o., which operates in Brno in the field of gastronomy. The main tool of changes is the reconstruction of brand and it´s internal building through changes in human resource management. The main goal of this work is to propose changes that will have a real, positive impact on the functioning of company.

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