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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The impact of product innovation on the foreign trade and corporation performance
 Kučerová, Katarína ; Plíhal,, Tomáš (referee) ; Bočková, Nina (advisor)
The diploma thesis is focuses on the evaluating of the impact of product innovation on business opportunities and barriers in the European market. We gradually analyzed the external and internal environment of the company, which influences product innovation. Subsequently, a proposal was made to measure the company's performance using the Balanced Scorecard method. The last part of the work is focused on the evaluation of the created proposal.
Detailed record
The impact of product innovation on the foreign trade and corporation performance
 Kučerová, Katarína ; Plíhal,, Tomáš (referee) ; Bočková, Nina (advisor)
The diploma thesis is focuses on the evaluating of the impact of product innovation on business opportunities and barriers in the European market. We gradually analyzed the external and internal environment of the company, which influences product innovation. Subsequently, a proposal was made to measure the company's performance using the Balanced Scorecard method. The last part of the work is focused on the evaluation of the created proposal.
Detailed record

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40 Kučerová, Kateřina
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